Stepping into business is one of the most empowering feelings, especially when all of your ducks are in a row. The best way to make the ultimate impression to your customers when launching your business is building up your brand. That’s personal and professional. Think of yourself as a walking trademark. It will be the reason people want to work with you, hire you, hear your ideas, support you, and collaborate with your business. A checklist for your business is SO important to have in order to build an unstoppable brand. The list grow and change as your business does so be flexible in your journey. Try these six expert-approved tips that will have your brand soaring to new heights in no time.
1. Put pen to paper
We know we’ve said this before but its true. Sit down and figure out what exactly it is you want to achieve in the next 6+ months. Get clear about your ideas, and about what you want for your business, your brand, and your own personal success. Whether your intention is to get a promotion, secure new clients, or launch a side business, clarity is key. Reverting back to your business to-do list will keep you focused and on track.
2. Tell your story
Figuring out how to re-invent the wheel in an innovation and unique way that has not been done before will change the way people view your product or service. Building a brand, especially one that truly resonates with people, is all about the story you tell. Who you are in the world, and who you want to be. That message needs to be clear and consistent. But most of all, authentic. It needs to be your own unique brand of whatever it is you are about. Maybe your crazy stylish and love to bake cakes. Combining the two may flourish a stylish cake boutique in your local neighborhood. That uniqueness– that is what differentiates you and it’s what people fall in love with.
3. Show off your expertise
People go to the experts for advice. Social media is one of the BEST ways to give live tutorials, promote your product or service, and really engage with your community. You want to become the go-to person in your field– be it for healthy hair care, how to build a success business, or baking the best cupcakes in town. Whatever it is, empower others and establish your brand by sharing what you know.
4. Post with purpose
Every Instagram, Twitter, or Facebook post is a new opportunity to impact a new person. The beauty of social media allows you to reach people across the world and share your story. We don’t take it lightly over here and neither should you. You can’t be all things to everyone, but when it comes to an Instagram post or Twitter (anything on social media!) ask yourself first: Is this what I want to be saying? Is this post telling my story in the right way? Think of it as an opportunity to show the best version of yourself.
5. Build a successful circle
We cannot express how important it is to have a powerful circle made up of different, but like-minded individuals. You really do become who you spend time with, whether personally or professionally. So, surround yourself at all times with people who inspire you, with people who are out there doing their thing in the best possible way. Before starting Glamorous Planning, we connected with friends who were experts in a certain field to teach and mentor us. Collaborate and share with others to elevate faster together.